Introduction
Founder Lara Christie set out to create a skincare range that helps mamas (and expectant mamas) through their pregnancy journey with gentle, safe products they can trust.
We had the opportunity to jump on a call and meet Lara and the Pure Mama team before they went to market. We talked strategy and gave her some creative and funnel structure ideas. We are rarely at our most effective when advertising for a fresh start-up and so Lara and our team agreed to stay in touch over the coming months.
But when Lara reached back out to us after a month of running ads, we were fascinated by how much potential had been shown from the data at such an early stage. Our market research also returned a very strong indication that this brand had potential for exponential eCommerce growth, so we couldn’t resist..!
Goal
Lara has set out to build a brand. Entering at an earlier than normal stage of brand establishment, our preliminary objective was to help Pure Mama increase brand recognition and grow the brand at scale without compromising on its look and feel.