Introduction
Esq is a luxury women’s jewellery brand with an understated, delicate, and very elegant aesthetic. The concept is amazing - appealing to the modern woman with a thirst for high fashion and high-end brand quality, without the price tag.
Before coming to Buttr, Esq was a well-established bricks and mortar store operating out of the Eastern Suburbs of Sydney. Don’t get us wrong; Esq was not in a bad spot before onboarding with Buttr.
A distinct brand voice and very successful brick-and-mortar operations reinforced the voice and market fit of the brand, but although they had dabbled in Facebook and Instagram ads, Esq were unable to sustainably scale through paid social media while maintaining a healthy return on ad spend.
Goal
Scale revenue while maintaining a healthy return on ad spend across all channels. A key priority for Esq was not losing its brand voice or identity as a result of data-driven decision-making. This meant balancing creative and performance was something that was top of mind for our team through every decision.