Who is Elijah
Driving Brand with Creative Innovation
Who is Elijah is one of Australia’s fastest-growing fragrance brands—bold, modern, and ready to scale. With a strong brand foundation already in place, they came to us looking for one thing: performance creative that could cut through, convert, and scale.
They weren’t just after more content—they wanted creative that sold, without sacrificing the brand’s unique edge. Our role was to build and execute a strategy that drove new customer acquisition, elevated brand storytelling, and unlocked profitable ad spend at volume. Fast, fresh, and fiercely effective—that’s how we delivered..
-
Project Goals Create a high-impact creative system to scale fragrance brand acquisition online
-
What We Did We built a full-scale creative strategy, launched breakthrough ad concepts, and fused brand storytelling with performance to set a new standard for selling fragrance online
Our Brief
Selling fragrance online is no easy feat—customers can’t smell before they buy, which means your creative has to do all the heavy lifting.
Who is Elijah came to us with a bold goal: build a creative system that could drive high-volume acquisition, support rapid scaling, and still reflect the brand’s elevated image.
Our Strategy
We delivered a direct response-led strategy built around scroll-stopping, sensory-rich creative that educated, engaged, and converted. From concept to execution, every asset was designed to bridge the gap between curiosity and purchase—tapping into emotion, visual storytelling, and platform-specific formats that moved fast and performed hard. The result was a high-performing creative engine that didn’t just keep up with their growth—it accelerated it. A category-disrupting brand needed category-defining creative—and that’s exactly what we built.
The Challenges
Selling fragrance online meant bridging the gap between curiosity and conversion. We built storytelling-led creative and sampling funnels to build trust and drive purchases. Departing from the fragrance industry’s outdated, high-production style, we introduced bold, platform-native concepts that delivered cut-through.
Our focus was clear: merge elevated brand identity with direct response performance. Every asset had to look premium, feel on-brand, and sell—ensuring Who is Elijah could scale fast without losing the essence of what made it distinct.
The Result
By developing and executing a high-impact creative strategy, Buttr helped Who is Elijah redefine how fragrance brands advertise online. Through smart testing, brand-aligned storytelling, and industry-first creative concepts, we transformed the brand’s digital presence into a revenue-driving force that continues to scale.
- 50+
- hooks tested
- 100000x
- Views on TikTok
- 3x
- Territories
