Sodii
Scaling Sustainably
Sodii needed a sustainable customer acquisition system to support aggressive growth across both Meta and Google. The focus was on improving ad efficiency, aligning media performance with broader business financials, and hitting key profitability benchmarks.
By refining how budget was deployed and measured across platforms, the objective was to ensure each dollar spent could drive scalable, profitable growth. This meant moving beyond surface-level metrics and building a framework that prioritised new customer acquisition cost (NCAC) to create a foundation for long-term, performance-driven success.
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Project Goals Build a sustainable, profitable customer acquisition system to support aggressive growth.
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What We Did We launched native edutainment content, refined targeting, applied strict bid caps, and shifted KPIs to NCAC -driving efficient, profit-aligned growth across campaigns.
Our Brief
Sodii was moving fast and they needed an agency that could move just as quickly. As a brand with ambitious growth targets, they weren’t just looking for a service provider; they needed a full-service partner capable of owning both the creative development and performance marketing functions of their digital growth.
The goal was clear: build a strategy that not only captured attention with engaging, on-brand creative, but also delivered results grounded in data and profitability. With aggressive scaling on the horizon, Sodii required more than just tactical execution. They needed a structured, scalable acquisition system that could keep customer acquisition costs in check while increasing media investment. This meant tightening campaign efficiency, aligning platform performance with broader business metrics, and establishing a feedback loop between creative and paid performance. In essence, Sodii was ready to grow, but only with a partner who could balance speed, scale, and strategic discipline in equal measure.
Our Strategy
We built an edutainment-led content strategy, using storytelling to drive engagement. Meta and Google insights worked in sync, while creative performance data guided ongoing optimisation - ensuring every asset was purposeful, high-performing, and built to scale profitably.
The Challenges
To scale profitably, we focused on increasing Average Order Value (AOV)—a critical lever for improving return on ad spend and overall marketing efficiency. By strategically incentivising higher-value purchases through bundling, threshold-based offers, and targeted messaging, we helped the brand shift customer behavior and unlock greater value from every transaction. This approach not only supported stronger unit economics but also ensured the business could hit scalable KPIs while maintaining a healthy profit margin at scale.
The Result
With a refined acquisition system, Sodii successfully scaled while maintaining profitability—proving that the right mix of content, performance, and data-driven strategy can fuel sustainable growth.
- 8.9x
- Blended ROAS
- 65%
- Increase in Ad Spend
- 3x
- YOY Revenue
- 17%
- Increase in AOV
