Perk By Kate
Data-Driven Global Growth
Perk by Kate, a pure-play eCommerce brand, came to us with a clear and ambitious goal: grow revenue by 1.5x within 12 months. To achieve this, we needed to go beyond surface-level tactics and build a performance marketing engine capable of scaling profitably across multiple markets.
Our focus was on optimising ad spend efficiency, refining targeting based on market-specific buying behaviours, and deploying a full-funnel strategy across Meta, Google, and TikTok. By aligning creative, media, and regional strategy, we set the foundation for sustainable growth at scale—without compromising profitability.
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Project Goals Drive significant revenue growth through optimised, localised digital marketing across multiple markets
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What We Did We localised creative by region, optimised budget allocation by market performance, and restructured campaigns with segmented, data-driven targeting to maximise engagement and efficiency.
Our Brief
Perk by Kate needed a scalable acquisition strategy that could fuel aggressive growth—without sacrificing efficiency. As the brand expanded into international markets, it became clear that a one-size-fits-all approach was holding back performance. Creative wasn’t resonating equally across territories, and valuable budget was being spent in regions that weren’t driving proportional returns. Our job was to fix that.
We started by building a territory-specific creative strategy, tailoring messaging and visuals to resonate with audiences in APAC, the US, and Southeast Asia. From there, we restructured the entire campaign architecture—moving away from broad, catch-all targeting to a segmented, data-driven approach. This allowed us to identify where the real value was coming from and reallocate spend accordingly. With more precise audience targeting, optimised budget distribution, and a full-funnel strategy in place, we helped Perk by Kate scale sustainably—achieving their 1.5x revenue growth target while maintaining strong return metrics across regions.
Our Strategy
We localised creative by market, shifted to segmented campaigns for better targeting, and reallocated budget to top-performing regions—driving conversions and reducing New Customer Acquisition Costs (NCAC).
The Challenges
Perk by Kate’s global growth revealed major gaps in creative performance and budget allocation. Consumer engagement with creative varied dramatically by region, demanding a more localised, strategic approach to ad development.
At the same time, Australia—while generating just 35% of sales—was consuming over 50% of the total ad spend. We stepped in to rebalance the budget across higher-growth markets and build region-specific creative strategies that spoke directly to local audiences, driving stronger engagement and return.
The Result
With a refined data-driven strategy and market-specific creative execution, Perk by Kate successfully scaled across APAC, US, and Southeast Asian markets—hitting aggressive growth goals while maintaining efficiency.
- 86%
- Increase in Global Ad Spend
- 4.2x
- avg ROAS
- 6MER
- Target achieved
- 48%
- increase CTR
