Optislim
Fueling Growth with Native Creative
Optislim had relied on traditional infomercial-style ads for years—but digital audiences had evolved. Today’s consumers want authenticity, not scripted sales pitches. To stay relevant and competitive, the brand needed a creative overhaul that matched the expectations of modern platforms
Our task was to reimagine their creative strategy from the ground up—shifting from outdated formats to real, relatable content that connected with audiences. The goal: boost engagement, increase conversions, and scale performance across Meta, TikTok, and YouTube with creative that actually sells.
-
Project Goals Modernise creative to boost engagement and conversions with authentic digital content.
-
What We Did Replaced outdated infomercials with UGC, real stories, and influencer content—tested fast, optimised constantly, and built to convert on every scroll.
Our Brief
Performance Meets Nostalgia: The Optislim Creative Framework
Our approach with Optislim wasn’t about abandoning their infomercial legacy—it was about evolving it. We took the essence of what made those old-school ads memorable—clear product benefits, strong calls to action, and high recall—and translated that into a digital-first, performance-driven creative system built for today’s platforms.
Our Strategy
We combined the digital-first direction with a hardline direct response strategy, built for cut-through and conversion. Every piece of content was designed to sell—fast. With strong brand equity already in place, this blend of creative precision and performance execution delivered exceptional results across Meta, TikTok, and YouTube.
The Challenges
The hard-sell approach was falling flat—today’s consumers scroll past anything that feels overly polished or scripted.
Trust needed to be rebuilt, and that meant shifting away from rehearsed messaging to real, relatable stories. It was clear: Optislim needed a creative rebrand. To win online, the content had to feel native to the platforms where their audience lived—Meta, TikTok, and YouTube. We threw out the old playbook and built a new one that converted with authenticity and cut-through.
The Result
From scripted TV spots to digital-first UGC dominance, we helped Optislim flip the script—and the results speak for themselves.
- 100's
- of hooks tested
- 17%
- reduction in CAC
- 1x
- territory
