Grampians Goods Co
Fueling Growth with Creative
Grampians Goods Co. had built a loyal cult following, beloved for its premium, small-batch feel—but breaking beyond that niche required a new kind of engine.
The brand needed a creative and performance strategy designed for scale, without compromising on what made it special. Our mission was clear: expand cold customer acquisition, optimise creative specifically for paid social, and build a repeatable growth model that could fuel long-term performance. All while preserving the elevated aesthetic and refined voice that loyal customers already knew and loved. Premium, but performance-led—that’s the Buttr formula.
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Project Goals Scale customer acquisition and revenue while maintaining premium brand positioning
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What We Did We ditched static ads for scroll-stopping video, tested angles and offers fast, nailed targeting and sequencing, and paired sharp storytelling with performance tactics that actually sell—across Meta and Google.
Our Brief
Grampians Goods Co. had all the hallmarks of a premium brand—refined creative, loyal customers, and strong positioning—but growth had hit a ceiling. Their existing ad creative looked beautiful, but it wasn’t built to convert. Behind the scenes, the numbers didn’t add up: ad account performance wasn’t aligning with real business growth.
We rebuilt the engine. Static visuals were replaced with scroll-stopping video. We tested creative angles and offers fast, refined targeting and sequencing, and implemented a full-funnel strategy across Meta and Google. Crucially, we introduced a clear, data-driven reporting structure that linked ad spend to financial outcomes. The results spoke for themselves: a 6.8x average ROAS, a 37% reduction in new customer acquisition costs, a 52% increase in online store revenue year-over-year, and a 28% drop in CPC. Grampians Goods Co. scaled fast—without ever losing its premium edge.
Our Strategy
We blended premium creative with a performance-first framework—replacing static visuals with scroll-stopping video, refining messaging by funnel stage, and linking every dollar spent to revenue earned. This approach unlocked scalable acquisition without sacrificing the brand’s elevated identity or aesthetic.
The Challenges
Premium brand, loyal following—but stuck. They needed a scalable acquisition strategy to grow beyond their core audience. The creative looked great, but it wasn’t built to convert, so we reworked it for performance.
Behind the scenes, the numbers weren’t adding up—ad account results weren’t matching real business growth. We fixed the disconnect fast, building a clear, data-driven reporting system that tracked what actually mattered: profitable customer acquisition and revenue growth. No fluff, just results that scaled.
The Result
Grampians Goods Co. went from boutique to powerhouse—scaling fast while keeping its premium identity intact. We proved that when killer creative meets performance strategy, brands don’t just grow—they dominate.
- 6.8x
- average ROAS
- 37%
- Decrease in New Customer Acquisition
- 52%
- Increase in online store revenue YOY
- 28%
- Reduction in CPC
