Good Cuppa
Go-to-Market Strategy
Good Cuppa had the product, the backing, and the ambition—but no digital footprint. No ads, no data, no real online track record. They needed a launch strategy that delivered fast.
We built their eComm engine from the ground up: high-converting landing pages, scroll-stopping creative, and a paid media strategy that turned cold audiences into paying customers. Every dollar spent had to work hard. The result? A customer acquisition model that scaled fast and positioned Good Cuppa as a serious eCommerce contender.
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Project Goals Establish and rapidly grow an effective eCommerce presence from launch.
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What We Did We launched Good Cuppa on Meta, blended premium creative with performance-driven strategy, and cracked customer acquisition—built to scale within the brand’s unit economics.
Our Brief
Good Cuppa came to us with the essentials—great product, strong capital backing, a growing organic presence, and big ambition. But to scale, they needed a paid growth strategy that could deliver fast and perform even faster. We built their eCommerce engine from the ground up: scroll-stopping creative, and a media strategy designed to turn cold audiences into loyal customers.
From day one, it was clear that Good Cuppa’s elevated brand presence was a non-negotiable. Every touchpoint had to reflect the premium quality of the product, even as we tested aggressively and moved quickly. Our challenge was to balance creative experimentation with brand integrity—delivering performance without diluting the look, feel, or voice of the brand. With a clear creative and growth framework in place, Good Cuppa went from early-stage challenger to fast-scaling eCommerce player—without ever compromising on who they were.
Our Strategy
We built Good Cuppa’s growth engine from scratch—pairing premium creative with a rapid-fire testing loop across Meta. With clear CAC guardrails, tight messaging, and conversion-focused landing pages, we turned cold traffic into first-time buyers at profitable scale—fast.
The Challenges
Launching meant no data, no benchmarks, and no room for error—we had to drive results, fast. With limited creative assets, we got scrappy, building punchy, high-performing content from the ground up.
Then came the good problem: explosive growth. Managing stock and forecasting under that pressure became as critical as the media strategy itself. It wasn’t just about acquiring customers—it was about building a system that could keep up without breaking as the brand took off.
The Result
From zero presence to full-blown eComm player, Good Cuppa proved that with sharp creative, a dialled-in strategy, and a whole lot of testing, a brand can go from launch to scale—without [too many] growing pains.
- 4.9x
- Avg ROAS—profitably scaling from launch
- 1020%
- Online store growth
- 370%
- Increase in ad spend
- 78%
- Increase in US revenue
