Ere Perez
Cross-Channel Performance
Ere Perez is a long-standing client we’ve partnered with for nearly three years, consistently supporting their growth across key sales periods. As the end of financial year (EOFY) approached, the brand set its sights on outperforming all previous EOFY sale performances.
While always-on campaigns continued to run in the background, we launched a targeted hype strategy designed to build anticipation and momentum in the weeks leading up to the sale. This included tailored creative, timed offers, and smart audience segmentation—resulting in a record-breaking revenue period that surpassed expectations and set a new benchmark for future campaigns.
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Project Goals Outperform previous EOFY sales with a targeted, high-impact campaign.
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What We Did We captured first-party data early, used 3-2-2 creative testing, ran omnichannel ads across Meta, TikTok, Pinterest, and Google, and re-engaged customers with automated email flows for efficient conversions.
Our Brief
Big Wins Start Long Before Sale Day.
The best-performing brands don’t wing it during sales events—they build momentum early. We captured and nurtured leads months in advance using first-party data strategies to create a high-intent audience ready to buy.
Then, we launched a full-funnel, omnichannel campaign across Meta, TikTok, Pinterest, and Google—ensuring the brand showed up at every step of the buyer journey.To maximise impact, we deployed our 3-2-2 testing framework—rapidly refining creative, messaging, and offers using real-time feedback and internal data tools. This allowed us to pinpoint the formats machine learning algorithms favoured for scale.
The result? Not just a successful sales event—but a market-dominating one.
Our Strategy
We tested creative to scale spend efficiently. Automated flows, segmented by behaviour and platform, closed the loop - turning top-of-funnel buzz into bottom-of-funnel revenue across key regions.
The Challenges
Ere Perez came to us with an ambitious goal: double their previous EOFY revenue without compromising efficiency. Scaling at that level required a tightly integrated, cross-channel strategy to maximise ROAS across every platform.
One of the biggest challenges? Their email marketing infrastructure wasn’t built to capitalise on first-party data—yet owned audiences were essential for driving cost-effective conversions. We knew success would hinge on bridging that gap while executing at scale across Meta, Google, TikTok, and Pinterest.
The Result
Ere Perez entered the new financial year as one of Australia’s most successful eCommerce beauty brands, while also gaining significant traction in international markets. With strategic preparation, precise execution, and a data-driven approach, this EOFY sale set a new benchmark for the brand’s future growth.
- 7x
- Avg ROAS (sale period) on Meta
- 16x
- Avg ROAS (sale period) on Google
- 100%
- Growth on Last Year’s EOFY Sale Period
- 58%
- Increase in US online sales
