Ecostore
Driving Sales with Elevated UGC
Ecostore had everything going for it—national retail presence, strong brand equity, and a loyal customer base. But its digital creative? Outdated, underperforming, and nowhere near reflective of its premium FMCG status.
That’s where we came in. Our mission was to build thumb-stopping, first-to-platform creative that didn’t just look good—it sold. We crafted a strategy to drive direct-to-consumer sales while also boosting in-store foot traffic, blending brand-led storytelling with hard-hitting performance. The result? Creative that delivered on two fronts: conversions online and impact on the shelf.
-
Project Goals Update digital creative to drive online sales and support retail performance
-
What We Did Produced premium UGC, showcased the full buyer journey, used trend-driven formats, and balanced storytelling with performance to drive results across Meta and TikTok.
Our Brief
Ecostore had a premium product and a loyal customer base—but their digital creative hadn’t evolved to meet the demands of performance marketing. We stepped in to bridge the gap between brand and conversion.
Using detailed demographic data provided by the brand, we zeroed in on their ideal customer profile—ensuring creative was speaking directly to the people most likely to engage and convert. We transitioned the brand from traditionally polished, lifestyle imagery to fast-moving, modern content built to perform across Meta and TikTok.
Our Strategy
To maximise efficiency, we introduced a structured testing framework—starting with a 3-2-2 format and layering in hook variation testing. Every asset was designed to do more than look good—it had to work hard, scale fast, and deliver measurable results. With this foundation, Ecostore’s digital presence finally matched the momentum of its retail footprint.
The Challenges
We made UGC feel premium—retaining authenticity while elevating it to match Ecostore’s high-end FMCG positioning. Our creative strategy bridged retail and eCommerce, ensuring content drove both in-store demand and online sales.
To compete in a crowded digital space, we developed bold, platform-native creative that stood out on TikTok and Meta, blending storytelling with performance to engage new audiences and drive measurable results across the funnel. Every asset had to look great—and work even harder.
