Clean Collective
Trans-Tasman Brand Expansion
Clean Collective, a cult-favourite beverage brand in New Zealand, partnered with us to take their growth to the next level. With a loyal customer base and strong brand equity already in place, our focus was on two key goals: maximise profitability in their home market and successfully launch the brand in Australia via eCommerce.
We amplified their existing retail and digital presence with a cutting-edge, platform-native creative strategy designed for conversion. The result was a high-impact rollout that established Clean Collective as a serious player across both sides of the Tasman.
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Project Goals Maximise profitability in New Zealand and successfully launch in the Australian market.
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What We Did We launched native, trend-driven creative across TikTok, integrated seamlessly with OOH campaigns, and delivered an authentic, high-impact brand rollout that resonated with Australian audiences across all channels.
Our Brief
Clean Collective, New Zealand’s cult-favourite ready-to-drink brand, partnered with Buttr to scale profitability at home and launch into the competitive Australian market. With minimal brand recognition across the ditch, we needed to build awareness from the ground up—leveraging trend-driven, native creative to resonate with Aussie audiences.
We rolled out a TikTok-first content strategy, aligned digital with OOH for cohesive storytelling, and overhauled their eCommerce backend for cross-market performance. The result? A 3x ROAS, millions of TikTok views, lower CAC, and Clean Collective firmly planted as an emerging player on Australian shelves and screens.
Our Strategy
We implemented MER to overcome attribution gaps and guide profitable scaling. Creative strategy was rebuilt for conversion, replacing brand-led assets with performance-driven content tailored to high-intent eCommerce buyers.
The Challenges
Crossing the Tasman posed two major challenges. First, while Clean Collective had strong brand equity in New Zealand, recognition in Australia was minimal. We strategically activated Kiwi brand advocates living in Australia to drive early awareness and organic word-of-mouth.
Second, the brand’s existing eCommerce setup wasn’t equipped for cross-border growth. To compete effectively in the Australian market, we overhauled the backend infrastructure—ensuring a seamless customer experience and scalable digital foundation tailored to local buying behaviour.
The Result
Through a blend of creative ingenuity and strategic execution, Buttr propelled Clean Collective from a Kiwi favourite to an emerging sensation on Australian shores, proving that with the right mix, crossing markets can be as smooth as their sugar-free cocktails.
- 3x
- ROAS across all major markets
- 1Mil x
- Views on TikTok, catapulting brand awareness among Australian consumers.
- 280%
- Increase in website traffic
- 120%
- Increase in creative velocity
