Boody
Driving Results with Creative
Boody’s “Make Yourself Comfortable” campaign was making waves across streets and billboards—but awareness doesn’t always equal conversions. That’s where we came in. With a strong Out of Home (OOH) presence already driving attention, our job was to translate that buzz into performance.
We built a digital strategy that picked up where the billboards left off—re-engaging audiences across Meta and Google, matching creative cues, and pushing them further down the funnel. The goal: turn real-world brand moments into digital momentum, clicks, conversions, and long-term customer value. Awareness is great. Results are better. We delivered both.
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Project Goals Convert real-world brand awareness into measurable digital results
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What We Did Blended OOH with digital, launched conversion-focused creative across platforms, and tested fast to find what worked—and scaled it hard
Our Brief
Boody’s “Make Yourself Comfortable” campaign was turning heads in the real world—our job was to turn that attention into results. We built a digital performance framework that made the brand’s OOH presence work harder across Meta, TikTok, and Google.
Our creative approach was grounded in conversion. We used pattern interrupt editing to stop the scroll, demographically matched creators to Boody’s core customer profiles, and kept messaging aligned with the campaign’s visual identity. Each asset was tested, tweaked, and built to scale—balancing aesthetic cohesion with hard-hitting performance.
Our Strategy
A seamless offline-to-online experience where awareness turned into action, billboards became digital momentum, and comfort converted into customers. Boody didn’t just make noise—they made sales.
The Challenges
Bridging the physical-to-digital gap was key—billboards create awareness, but digital had to drive the action. Our job was to make that transition seamless. We aligned creative across platforms to maintain consistency while building in strong calls to action and conversion-focused messaging.
By understanding how audiences interact with both OOH and digital, we ensured that awareness didn’t just stop at attention—it pushed users down the funnel and closed the deal online.
