Meta Ads Agency
The Meta Ads Agency Running Facebook and Instagram as One Growth Engine.
Facebook and Instagram aren’t the same platform wearing two names — they convert differently, and running identical creative across both is why performance on one (or both) stalls. Buttr manages your whole Meta ecosystem off one data engine, while building platform-specific creative and strategy for each.
4.7x average ROAS. $20m+ in managed spend. One engine, two platforms, creative built for how each one actually works.
For brands spending $15k+/month · No pitch. No obligation.
onsumer brands scaling profitably across the whole Meta ecosystem.
Beauty · Wellness · Apparel · Food & Beverage · Lifestyle eCommerce · Across Australia and internationally.
Attention on Meta is worth nothing until it converts.
Running Facebook and Instagram with the same strategy wastes the strengths of both platforms.
Facebook is built for direct response and retargeting.
Instagram is built for discovery and native creative.
The best Meta campaigns treat each platform differently — while making them work together.
The hard reality
Running Facebook and Instagram as one line item doesn't mean running them the same way.
Most Meta ads agencies manage the budget as a single bucket and let one creative set run everywhere. Facebook rewards direct response and retargeting; Instagram rewards native, discovery-led creative. Treat them the same, and you’re leaving performance on the table on at least one platform.
The standard Meta ads agency treats Facebook and Instagram as the same placement, twice.
One creative set, two platforms, half the performance
The same static or reel gets pushed to both Facebook and Instagram feeds because it’s faster to produce once. But an ad built for Instagram’s scroll doesn’t behave the same way in a Facebook feed built around retargeting and catalog — so one platform always underperforms quietly.
Budget managed as one bucket, not two strategies
Facebook and Instagram earn budget differently — one from warm-audience retargeting and catalog performance, the other from fresh top-of-funnel creative testing. Treating spend as a single Meta line item means neither strategy gets what it actually needs.
Reporting that hides which platform is actually working
A blended Meta ROAS looks fine on a dashboard, but it can hide a strong Instagram result propping up a weak Facebook one, or vice versa. Without platform-level reporting, you don’t know which lever to pull next.
Most Meta ads agencies manage one account.
We run two platform strategies off one engine.
There’s a difference between “we manage your Meta spend” and running Facebook and Instagram as the genuinely different platforms they are. Buttr does both: one Creative Engine, one data loop, but platform-specific creative and strategy built for how each actually converts
01
Built on Data, Not Guesswork
Every concept, hook and angle is generated by the Creative Engine™, trained on 20,000+ ads. We’re not guessing what works on Meta generally — we’re testing what each platform’s data says to test next.
02
Platform-Specific Execution, One Engine Behind It
Your Facebook and Instagram campaigns share the same customer intelligence and testing data, but the creative, budget logic and reporting are built separately for each platform’s actual behaviour.
03
Senior Specialists, Not Junior Account Managers
A small, senior team with a track record running full Meta ecosystems for Australia’s leading DTC and consumer brands. No junior handoffs. No learning curve on your ad budget.
04
Net Profit Is the Scoreboard
ROAS is a vanity metric if it isn’t hitting your net margin. We report on real contribution margin, by platform — not one blended number that hides which half of your Meta spend is actually working.
Our Proprietary System
The Creative Engine™ for Meta
Performance creative, paid social and Google Ads aren’t three services on a menu — they’re one loop, powered by one engine. Across Meta, that loop runs Facebook and Instagram as connected but distinct strategies, not one campaign copied twice.
[ 01 ] create
Performance
Creative
The statics, UGC and video that feed both platforms, briefed from live account data and built separately for Facebook’s direct-response feed and Instagram’s discovery-led scroll.
- Dedicated creative strategist across your Meta account
- 2,000+ global creators
- Performance hook testing native to each platform
- AI creative tech stack trained on 20,000+ ads
- Live-data iteration — every cycle informs the next brief
[ 02 ] PROVE
Paid Social
Facebook | Instagram | TikTok | Pinterest
Full-funnel media buying across the whole Meta ecosystem, with platform-specific budget logic instead of one blended strategy.
- Full-funnel structure across both platforms — cold, warm and retargeting run as one connected system
- Facebook run for direct response, catalog and retargeting; Instagram run for discovery and native creative
- Creative-driven budget scaling — spend follows what the data proves, per platform
- Daily media buying optimisation tied to product-level margin
- Granular, platform-level conversion attribution
- Net-profit margin reporting — broken out by platform, not blended
[ 03 ] Capture
Google Ads
Search | Shopping | PMAX
Captures the branded and high-intent demand your Meta creative creates, run off the same loop. See our Google Ads agency service for the full picture.
- High-intent search capture
- Optimised Google Shopping feeds
- Specialised Performance Max management
- Integrated Meta and Google engine one data loop, one growth system
Three services. One engine no one else can copy.
Other Meta ads agencies sell one strategy across two platforms. We run two strategies off one engine, so every creative cycle sharpens both Facebook and Instagram instead of averaging them out.
Our Team
Not just talented — we’ve lived the challenges of scaling brands firsthand. Strategists and performance-driven creatives with real-world experience and a sharp understanding of what it takes to win.
Meta creative built for how each platform actually converts.
Fresh angles every week. Live data picks the winners. You only scale what performs.
Check Out Some
Of
Our Work
Founders on record
This is what profitable scale across Meta sounds like.
Good Cuppa × Buttr
“In the first couple of months, we
exceeded the last 12 months' revenue.”
Talleson Strauss
Founder
FWD FRM × Buttr
“We have worked with previous agencies but we feel this has been the best decision for our business”
Scott & Elle Madden
Founder
The numbers behind the partnerships.
A 95%+ client retention rate, an average 4.7x ROAS, and a margin story we can show you in your category on a strategy call.
850%
Average Revenue Increase
4.7x
Average ROAS
$20m+
Ad Spend Managed
145%
Average 60-Day Creative Uplift
What They Say About us
“The team is awesome and incredibly supportive + we have already noticed a massive uplift in our ad cut through and general presence across various platforms within the first week”
Holly McGrath
WHO IT’S FOR
Built for brands ready to run Facebook and Instagram as one system
not one campaign copied twice.
Right fit
- Spending $15k+/month across Meta
- Running both Facebook and Instagram and want them managed as distinct strategies, not one blended account
- Frustrated with an agency that reports one Meta ROAS and can't tell you which platform is actually working
- Measuring success in net margin, not just platform-blended ROAS
- Want creative and media buying run by one accountable team across both platforms
- Based in Australia — Sydney, Melbourne, Perth — or scaling internationally
Not right fit
- Spending under $15k/month — the engine needs fuel to work
- Only running one of the two platforms — see our dedicated Facebook Ads Agency or Instagram Ads Agency pages instead
- Looking for the cheapest Meta ads management available
- Want to keep all creative control in-house
- Looking for one campaign, not a compounding growth system
Questions about working with a Meta ads agency.
What's the difference between a Meta ads agency and a Facebook or Instagram ads agency?
Meta owns both Facebook and Instagram, so a Meta ads agency manages campaigns across the whole ecosystem. Buttr treats this as an umbrella: one shared data engine, but platform-specific creative and strategy — see how we approach Facebook and Instagram individually.
Should I run the same creative on Facebook and Instagram?
No. Facebook skews toward direct response, retargeting and catalog performance; Instagram is more discovery-led, where native creative for reels and stories wins. We build separately for each, off the same testing data.
How much does a Meta ads agency cost?
Australian Meta ads agencies typically charge a monthly retainer or a percentage of ad spend. Buttr scopes pricing to the growth your account can deliver. Book a strategy call for a tailored quote.
Do you report on Facebook and Instagram separately, or as one number?
Both. We report net contribution margin by platform, so you can see exactly which is driving performance, alongside the combined Meta picture.
What return can I expect from Meta ads?
Results vary by product and category, but Buttr’s managed accounts average a 4.7x return on ad spend by pairing platform-specific creative with disciplined, margin-led media buying across the whole Meta ecosystem.
Work with us
Run Facebook and Instagram like the two different platforms they are.
If your Meta account is being managed as one blended strategy, you’re likely underperforming on at least one platform. Book a strategy call and we’ll show you where — and what platform-specific creative could unlock.
We partner with brands we genuinely believe are ready for the system.
Let's see if we're the right partner for you
We partner with brands who we genuinely believe are ready for our service.
Let’s Talk
We acknowledge the Traditional Owners of the land where we work. We pay our respects to Elders past, present and emerging.
