Google Ads Agency
The Google Ads Agency That Turns Search Into Profit, Not Just Clicks.
Most Google Ads agencies stop at the bid. Buttr runs Search, Shopping and Performance Max off the same creative and data engine as your paid social — so the biggest lever in a modern Google account, the creative and the feed, is actually being pulled.
4.7x average ROAS. $20m+ in managed spend. Search, Shopping and PMAX run to net profit, not vanity clicks.
For brands spending $15k+/month · No pitch. No obligation.
Consumer brands that made Google a profit channel, not a cost centre.
Beauty · Wellness · Apparel · Food & Beverage · Lifestyle eCommerce · Across Australia and internationally.
A Google Ads agency plans, builds and optimises paid campaigns across Search, Shopping and Performance Max, produces the ad creative, manages bids and budgets, and reports on return.
As a Google Ads management agency, Buttr owns the whole account: keyword and audience strategy, campaign structure, ad copy and creative, feed optimisation for Shopping, bid and budget management, and profit-first reporting. You get one team accountable for the number that matters — return on ad spend, measured to net profit.
The hard reality
One more bid tweak won't fix an account that has plateaued.
Smart Bidding and Performance Max already manage the bid better than a human can. What they need is better creative and a cleaner feed to work with — the one lever almost no Google Ads agency actually pulls.
The standard Google Ads agency manages your bids and ignores the two things that actually move the account.
Bid tweaks on an account that has run out of creative
Automated bidding has commoditised the thing most agencies still sell. If your Google Ads agency isn’t feeding Search and PMAX fresh, tested ad creative and copy, you’re paying a specialist to do what the platform now does on its own.
Performance Max as a black box
Left to guess, PMAX spends into whatever is easiest — usually brand and remarketing traffic you’d have won anyway. Without asset-group discipline and strong creative inputs, it flatters the report while quietly cannibalising your organic and branded demand.
Shopping feeds treated as set-and-forget
Your product feed is the single biggest performance asset in a Shopping account, and most agencies never touch it past setup. Unoptimised titles, attributes and structure mean the wrong products show for the wrong queries, and margin leaks on every click. (See our ecommerce marketing agency page for how we treat the feed as a growth asset, not a setup step.)
Most Google Ads agencies optimise the bid.
We engineer the creative and the feed behind it.
There’s a difference between managing an account and growing one. Bids and budgets are table stakes — the platform automates most of it now. The real levers left in a modern Google account are the creative that fills Search, Shopping and PMAX, and the feed that decides which products compete. That’s what Buttr controls, because we build it in-house off the same engine that runs your paid social.
01
Creative and Feed, Not Just Bids
Every Search ad, Shopping title and PMAX asset group is built and tested by the Creative Engine™, trained on 20,000+ ads. We optimise the inputs the algorithm actually rewards, not just the bid strategy it already automates.
02
One Engine With Your Paid Social
Google captures the demand your Meta and TikTok creative creates. We run them as one loop — the same customer intelligence and winning angles feeding both — so branded search grows and PMAX stops cannibalising demand you already own.
03
Senior Specialists, Not Junior Account Managers
A small, senior team with a track record building profitable Search, Shopping and PMAX accounts for Australia’s leading consumer brands. No junior handoffs. No learning curve on your ad budget.
04
Net Profit Is the Scoreboard
ROAS is a starting point, not a destination. We report on net contribution margin — what’s left after COGS, returns and spend — because that’s the only number that tells you whether Google is actually growing the business.
Our Proprietary System
The Creative Engine™ for Google Ads
Performance creative, paid social and Google Ads aren’t three services on a menu — they’re one loop, powered by one engine. On a Google account, that means the creative and demand feeding your Search, Shopping and PMAX campaigns are built and proven before they ever spend.
[ 01 ] create
Performance
Creative
The ad copy, Shopping assets and PMAX creative that fill your Google account, briefed from live account data, not guesswork.
- Dedicated creative strategist on your account
- 2,000+ global creators
- Performance hook and copy testing
- AI creative tech stack trained on 20,000+ ads
- Live-data iteration, every cycle informs the next brief
[ 02 ] PROVE
Paid Social
Meta | TikTok | Pinterest
The demand engine that feeds Google. Paid social creates the branded and category demand your Search and Shopping campaigns then capture.
- Full-funnel acquisition scaling
- Platform-native creative execution
- Creative-driven budget scaling
- Daily media buying optimisation
- Granular conversion attribution
- Net-profit margin reporting
[ 03 ] Capture
Google Ads
Search | Shopping | PMAX
High-intent capture across the whole Google surface, fed by the creative and demand the engine has already proven.
- Search — tightly themed campaigns and strong ad copy that capture high-intent demand and pay only for searches that turn into revenue
- Shopping — product feed treated as a growth asset: titles, attributes and structure optimised so the right products show for the right queries
- Performance Max — run with the asset-group and creative discipline it needs, fed strong performance creative instead of left to guess
- Integrated Meta and Google engine — one data loop, one growth system
Three services. One engine no one else can copy.
Other Google Ads agencies sell the pieces. We control the whole loop, so the creative that wins on Meta sharpens the assets that capture on Google, and every cycle makes the next one sharper.
Our Team
Not just talented — we’ve lived the challenges of scaling brands firsthand. Strategists and performance-driven creatives with real-world experience and a sharp understanding of what it takes to win.
Google creative built to capture the click and convert it.
Fresh angles every week. Live data picks the winners. You only scale what performs.
Check Out Some
Of
Our Work
Founders on record
This is what a profitable Google channel sounds like.
Good Cuppa × Buttr
“In the first couple of months, we
exceeded the last 12 months' revenue.”
Talleson Strauss
Founder
FWD FRM × Buttr
“We have worked with previous agencies but we feel this has been the best decision for our business”
Scott & Elle Madden
Founder
The numbers behind the partnerships.
A 95%+ client retention rate, an average 4.7x ROAS, and a margin story we can show you in your category on a strategy call.
850%
Average Revenue Increase
4.7x
Average ROAS
$20m+
Ad Spend Managed
145%
Average 60-Day Creative Uplift
What They Say About us
“The team is awesome and incredibly supportive + we have already noticed a massive uplift in our ad cut through and general presence across various platforms within the first week”
Holly McGrath
WHO IT’S FOR
Built for brands ready to make Google a profit channel
not brands looking for a cheap account babysitter.
Right fit
- Spending $15k+/month across paid media
- Running Shopping or Performance Max and want them fed with real creative and a clean feed
- Frustrated with an agency that only tweaks bids and reports ROAS
- Measuring success in net margin, not just clicks or conversions
- Want Google and paid social run as one engine, not two silos
- Based in Australia. Sydney, Melbourne, Brisbane, Perth, or scaling internationally
Not right fit
- Spending under $15k/month — the engine needs fuel to work
- Looking for the cheapest Google Ads management available
- Want a set-and-forget account with no creative input
- Measuring success on clicks and impressions alone
- Looking for one campaign, not a compounding growth system
Questions about working with a Google Ads agency.
How much does a Google Ads agency cost in Australia?
Most Australian Google Ads agencies charge a monthly management fee, either a percentage of ad spend or a flat retainer. Buttr prices to the growth the account can realistically deliver rather than a fixed percentage. Book a strategy call for a scoped quote.
What's actually included when Buttr manages my Google Ads account?
Campaign strategy and build across Search, Shopping and Performance Max, ad copy and creative production through the Creative Engine™, feed optimisation, bid and budget management, and profit-first reporting — one team accountable for the account, not just the bid.
Do you manage Google Shopping and Performance Max campaigns?
Yes. Buttr runs Search, Shopping and Performance Max as one connected system, with feed optimisation for ecommerce and creative built for each placement.
How soon will I see results from Google Ads?
Search campaigns can generate qualified traffic within days, while Shopping and Performance Max usually need two to four weeks to exit the learning phase. Sustained ROAS gains compound over the first 60 to 90 days as creative and bidding data mature.
Do you work with businesses outside Sydney and Melbourne?
Yes. Buttr is a national Google Ads agency working with brands across Australia, including Sydney, Melbourne, Brisbane, Perth, Adelaide and the Gold Coast.
How is Buttr different from other Google Ads agencies?
Most agencies bolt creative onto media. Buttr runs them as one growth engine, so ad creative is built from performance data and media buying is fed by creative testing. The result is a 4.7x average ROAS across more than $20m in managed spend.
Work with us
Turn Google into a profit channel.
f your Google account has plateaued, the answer is rarely one more bid tweak. Book a strategy call and we’ll show you where Search, Shopping and creative can unlock profitable growth — and where margin is leaking right now.
We partner with brands we genuinely believe are ready for the system.
Let's see if we're the right partner for you
We partner with brands who we genuinely believe are ready for our service.
Let’s Talk
We acknowledge the Traditional Owners of the land where we work. We pay our respects to Elders past, present and emerging.
