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Email Marketing
The ScaleUp Incubator
Who we are
We serve up cutting-edge strategy and creative that puts the world’s leading brands in front of the digital generation.
At Buttr, our team is made up of hungry, forward-thinking strategists, creatives, and media buyers who move fast and think bigger. We don’t just follow trends, we set them.
Performance
We don’t just run ads — we drive performance that fuels the entire business. At Buttr, growth isn’t just a marketing metric. It’s measured in profit, not vanity. That’s why we take a profit-first approach to scaling - focusing on cash in the pocket, not just dashboards in the boardroom.
Our performance team is deeply embedded in the creative pipeline, ensuring that insights from media aren't siloed, but flow directly into strategy and content. We believe the best creative is powered by real data, and the best data is only useful if it translates into sharper creative. It’s a loop — and we’ve built our model to close it. By redefining how incremental growth is delivered — not just in clicks, but in contribution margin — we help brands scale with control, confidence, and clarity.
Aesthetics
Our recipe for cutting through is creativity. The game has changed. Pushing buttons is out, and producing scroll-stopping, strategy-led creative is in. At Buttr, we’ve redefined what a digital agency looks like by blending creative thinking with commercial performance.
We’ve pioneered a new-age agency structure in Australia — one that fuses media, data, and high-impact content under one roof. No silos. No fluff. Just a team engineered to ship, test, and scale creative that actually performs. It’s this integrated approach, built for modern attention and modern growth, that gives our clients an unfair advantage in an increasingly noisy market.
Growth
With a strong portfolio across beauty, cosmetics, fashion, and lifestyle, we’ve become the creative engine behind DTC brands looking to modernise their advertising and scale profitably in a changing landscape.
We specialise in translating brand identity into high-performing creative that aligns with how today’s consumers actually behave — mobile-first, culture-driven, and conversion-conscious. From thumb-stopping content to full-funnel strategy, we know what it takes to move product and build brand, simultaneously. Our team lives at the intersection of ecommerce, pop culture, and platform innovation — giving us the edge to evolve with trends and help our clients stay ahead of them. The result? Creative that’s not just relevant, but revenue-generating.
What we do
As CEO and co-founder of Buttr, Thomas helps high-growth brands scale profitably by turning performance marketing into a lever for commercial strategy.
With nearly a decade in consumer markets, including years as a commercial lawyer to global FMCG and DTC brands, he brings a rare blend of strategic clarity and a 0 to 1 mindset. Thomas believes the best marketing is not just creative, it is clear, accountable and engineered to drive outcomes that compound over time.
Thomas Moult
Co-Founder and CEO
Will is a growth-focused entrepreneur and co-founder of Buttr, where he leads capital and resource allocation, strategic growth bets and long-term value creation.
With a background in performance marketing, strategy and operations, he turns insight into scalable outcomes, from venture building to asset creation. He believes marketing should be a growth engine, not a cost centre, and that leverage lies in clear thinking, decisive execution and compounded learnings.
Will Kepreotes
Co-Founder and CIO
Our team
Our team isn’t just talented... we’ve lived and breathed the challenges of scaling brands firsthand. From top strategists to performance-driven creatives, we bring real-world experience, sharp execution, and a deep understanding of what it takes to win in the digital space.
Chelsea McCann
General Manager
Chelsea began her career in graphic design before moving into digital marketing and now leads with a blend of creative vision and operational focus. From studio to strategy, she oversees the delivery of bold, culturally attuned work that connects brands with their audiences. She is proud to lead a curious, collaborative team committed to helping brands show up with clarity, confidence and cut-through.
Anika Powers
Account Executive
Anika brings energy to every client partnership. She is known for her client-first approach, building trust and alignment while ensuring strategies are both creative and performance-driven. She thrives on collaboration, working closely with creative and performance teams to deliver campaigns that are culturally relevant and commercially effective. Her focus on connection and clarity keeps clients engaged, supported and confident, every step of the way.
Gigi Knox
Creative Lead
Gigi bridges creativity and performance, leading creative strategy with a data-driven approach. She ensures every piece of content is purpose-built to deliver measurable growth while remaining brand-aligned. Embedded in the creative pipeline, Gigi ensures our creative team transforms media insights into assets that are thumb-stopping, culture-led and designed to convert, helping brands scale with clarity, confidence and control.
Felicia Charman
Performance Lead
Felicia has ten years’ agency experience in digital marketing strategy, driving client growth by turning data and insights into tangible business outcomes. Felicia leads our performance team to deliver campaigns that create real impact, focusing on incremental growth that goes beyond clicks to contribution margin, helping brands scale. She works closely with creative teams to turn insights into high-performing, mobile-first, culture-driven and conversion-conscious campaigns.
Alana Khouri
Account Executive
Alana combines PR expertise with sharp client management to ensure accounts run seamlessly from strategy to execution. She anticipates needs, keeps stakeholders aligned and fosters strong, collaborative partnerships. She approaches every client brief with a growth mindset, connecting brand strategy, creative output and performance insights to deliver outcomes that matter. Her focus ensures clients move forward with confidence at every step.
Chelsea McCann
General Manager
Chelsea began her career in graphic design before moving into digital marketing and now leads with a blend of creative vision and operational focus. From studio to strategy, she oversees the delivery of bold, culturally attuned work that connects brands with their audiences. She is proud to lead a curious, collaborative team committed to helping brands show up with clarity, confidence and cut-through.
Anika Powers
Account Executive
Anika brings energy to every client partnership. She is known for her client-first approach, building trust and alignment while ensuring strategies are both creative and performance-driven. She thrives on collaboration, working closely with creative and performance teams to deliver campaigns that are culturally relevant and commercially effective. Her focus on connection and clarity keeps clients engaged, supported and confident, every step of the way.
Gigi Knox
Creative Lead
Gigi bridges creativity and performance, leading creative strategy with a data-driven approach. She ensures every piece of content is purpose-built to deliver measurable growth while remaining brand-aligned. Embedded in the creative pipeline, Gigi ensures our creative team transforms media insights into assets that are thumb-stopping, culture-led and designed to convert, helping brands scale with clarity, confidence and control.
Felicia Charman
Performance Lead
Felicia has ten years’ agency experience in digital marketing strategy, driving client growth by turning data and insights into tangible business outcomes. Felicia leads our performance team to deliver campaigns that create real impact, focusing on incremental growth that goes beyond clicks to contribution margin, helping brands scale. She works closely with creative teams to turn insights into high-performing, mobile-first, culture-driven and conversion-conscious campaigns.
Alana Khouri
Account Executive
Alana combines PR expertise with sharp client management to ensure accounts run seamlessly from strategy to execution. She anticipates needs, keeps stakeholders aligned and fosters strong, collaborative partnerships. She approaches every client brief with a growth mindset, connecting brand strategy, creative output and performance insights to deliver outcomes that matter. Her focus ensures clients move forward with confidence at every step.
Our Partners
